Choosing a parcel of land to be planted, a grape variety, a harvesting date or a temperature of fermentation requires a good collective analysis of the typicity of wines on the market and of « family resemblance » of wines that we want to offer the consumer. This strategy enables a common language to exist for describing « Provence Rosé » and explaining, in the increasingly competitive market, the identity of these wines. Finally, the study can constitute a first phase of work on « authentification » which could prove useful if the attempts to imitate, copy or to counter-type intensify.
The aim is to complete knowledge of identity, meaning the sensorial and analytical typicity of Rosé Wines from Provence.
Better knowledge of the sensorial properties of Rosé wines in Provence, the 3 AOP (Côtes de Provence, Coteaux Varois en Provence, Coteaux d’Aix en Provence) or of terroir denominations, enables the development of an objective and collective discussion about the productions on which those within the profession can base an even more coherent communication, with the packaging elements and the natural assets of the region.
The test protocol is divided into three parts and spreads over the three years planned both on a large scale and a local scale.