The rosé wine market is more and more demanding on quality. The investments made in cellars, training of operators and vineyard renewal have largely contributed to proposing quality wines and a wide range of products, providing moments of varied consumption. On the operator’s scale, segmentation of the offer is too often done at the moment of blending, and all the production is globally done in the same way. However, in order to optimise the expression of the qualitative potential of the grapes, segmentation of the raw material associated with an adaptation of the technical itinerary of production would enable a more rational management of operations while ensuring better added value.
This study enables the characterization of raw material (parcel, zone of parcel or grape picking), the adaptation of the production itinerary to optimise its qualitative potential and orientate it towards a product profile (range of rosé or orientation of grape picking for rosé and red).
In Provence, given the diversification of the range of Rosés, the challenge of the work is resumed in two questions : which is the best grape to make a good Rosé ? ; which grapes for which Rosé ?
The project is composed of three successive actions: